The 3 phases on the way to true greatness

The 3 phases on the way to true greatness

A craftsman came to me recently.

A real “master of his trade” – that is what he said.

I gave him an easy task: he should hang the curtain rod.

3 hours, 10 holes and a broken curtain rod later, the craftsman was still not done.

So I had to go.

I took the curtain rod, rammed it in his butt and hung it on my roof as a flag.

Now he is hanging there as a warning to all people who describe themselves as “masters”, but cannot do anything.

Of course, this story is not true.

The truth is: the craftsman is gagged in my basement.

Joking aside.

As you can see, it is very dangerous if you are not yet a master but call yourself an “expert”.

That can start in the bum.

That’s why I’m going to tell you the stages you need to go through to become a master at what you do. To achieve true greatness in your art.

Do not skip any of the phases. And don’t stop at phase 2.

This advice applies specifically to blogging. But you will notice that they can also be extended to all other creative jobs.

Curtain up.

Phase 1: observation (duration: not more than 6 months)

This is also called the apprenticeship phase.

We all know it from the crafts apprentices. At the beginning, they just stand next to them and have their mouths open.

It was the same with me when I watched my father hammering. I felt as meaningful as a wax figure with Madame Tussauds.

People cannot really help at this stage because they have no idea yet and do not even master the basics.

It’s no different with blogging.

At the beginning you have no idea about technology, writing style , marketing and public business.

In this phase one observes.

You consume a lot.

Very much.

Abraham Lincoln said:

“If I had eight hours to fell a tree, I would cut the ax for six hours.”

This teaching phase is the phase in which you sharpen your saw.

It would be stupid to just get started with a blunt saw without basic knowledge.

But be careful: Many bloggers are trapped in this phase for years.

This observation phase should not last longer than 6 months. Otherwise there is a risk that you will never get into action.

The Americans call this “paralysis by analysis”. You analyze and plan so much that after 350 years you write the first blog article – and then delete it again.

After 6 months of planning and consumption at the latest, you should publish your first article.

The motto of Nike then applies: Just do it.

3 resources for bloggers to get started:

Here I have 3 resources for all bloggers who are currently in the apprenticeship phase:

1. Create blog

How to create your own blog in 5 minutes. Without pre-knowledge.

2. Develop a plan

The ultimate blogging master plan for your first € 1,000

3. Find the right tools

Here is an overview of the most important tools for bloggers .

4. The right minimum

Become a blogger – 5 questions you should ask yourself

Phase 2: appropriation (up to 2 years)

That is the practical phase.

After the craft apprentice has watched enough, he can hold the hammer.

In this phase, he has only one task: imitate.

He copies his master’s technique, screws and drills exactly as he learned it.

It must not deviate from the rules!

This is also the practical phase when blogging: You imitate. You copy. You learn from other bloggers, advisors and implement the tips.

In fact, you can learn to write very effectively by simply copying and analyzing the texts of great copywriters.

Benjamin Franklin, one of America’s greatest literary figures, learned to write in this way. He read a first-class article in a magazine, wrote out the key points and then reproduced the content in his own words.

Then he compared what he had said differently than his role model. Above all, he wondered why the original was better than his creation.

This direct comparison and imitation made him an incredibly good writer and thinker in no time.

When blogging, this means: learn from successful bloggers. But above all that means: implement what you have learned quickly and get feedback.

Without a mentor, the only way to find out whether you are on the right track is through trial and error. That’s why you need a mentor at this stage.

If you want me to be your mentor, join the writing clan .

8 resources for advanced bloggers:

1) Writing tips

The 43 best writing tips ever

2) Headings

So you write a great headline without hyping

3) Learn from the big ones

30 writing tips from Stephen King that will make you a terribly good writer

4) Build an email list

30 ways to build your email list

This is how you write a newsletter that is read, opened and clicked

5) Improve Google ranking

The ultimate SEO course for bloggers who want to get visitors while they sleep

6) Not-to-do list

50 things bloggers shouldn’t do anymore

7) End blog post

How to write a brilliant ending for your blog article

8) Facebook marketing

12 valuable tips for guaranteed success  (Björn Tantau)

9) Write faster

With this knowledge, you will write faster than ever before

Phase 3: experimentation (duration: approx. 10 years)

This is the phase of the championship.

Various studies have come up against the 10-year rule. According to this rule, it takes about 10 years to do something really well – be it golf, chess or blogging.

You can learn all the great things in life quickly, but you can only master them after decades.

Unfortunately, a lot of bloggers think after 2 years that they are masters of their field.


You don’t get mastery. You strive for mastery.

It is practically an endless journey towards the sun. You will never reach the sun, but traveling alone will make you better. The mere fact that you get closer to the sun than others makes you an expert.

This feeling of “not reaching” is extremely important. If you think that you have achieved your goal, then you will ease up. You stop writing. You stop trying.

You’re like the famous rabbit who flirted with girls instead of running his race. In the end, the turtle overtook him.

What is the difference between this phase and the practical phase?

In the practical phase, you stick to the rules. The best practices in your industry.

In the master phase you break the rules. You already master the rules so well that you invent your own. This is where the truly creative writing begins .

Learn the rules. Break the rules.
– Pablo Picasso

You experiment, you develop your own style. You find your writing voice .

The path to the championship is paved with mistakes – because only if you make mistakes and break out of the comfort zone of what you have learned will you become a master of your field.

# Reading tip: 10 reasons why I write bad texts

2 resources for bloggers on their way to championship:

1) writing voice

How to find your writing voice and why it is so important

2) writing style

This is how you develop a timeless writing style

You see: There are few resources that can lead you to mastery.

Because mastery lies precisely in taking the narrow path – not the broad one.

Championship one gets, if you look at the wisdom thinks of Steve Jobs:

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking – don’t settle for it beforehand. ”

In this sense:

Write great, be great,

write great

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