24 unusual rules for blogging successfully


“If you are unsuccessful, destroy any evidence that you tried.”
 – David Brent

It’s embarrassing.

It is embarrassing to try and not achieve something. It’s embarrassing when only 6 people buy your first book. It’s embarrassing if you only have 20 blog readers per month (17 of whom are your relatives). It is embarrassing if you start a blog with a lot of fanfare but then cannot continue.

That’s why most people don’t even try to be successful.

It could be embarrassing.

But I’ve already experienced all of this.

And survived.

If there was only one rule for life and success as a blogger, it would be this:

“Fall down 7 times. Get up 8 times. “

But I found more advice for you in my treasury.

Here they are: The 24 rules for a successful blog (and a successful life)

1. Don’t be a lucky knight

A lucky smith sows today and reaps tomorrow. He creates favorable circumstances and does not wait for them. Lucky knights don’t do anything (or always do the same) and hope that it will get better tomorrow.

2. Be boring

Repeating things over and over again, studying and reading a lot is boring for many – and that’s why they never really get good. Be boring. It is the best way to get results.

3. Ignore 99%

99% of the things on Facebook, Instagram and in your email inbox are not important. Learn to recognize them and to ignore them.

4. Don’t collect knowledge

Many collect knowledge like old coins – everything comes in a drawer and is never used. Stop accumulating knowledge and apply it. Always learn problem-oriented. You have only learned something if you can achieve new results.

5. Stop begging

Many bloggers have a “donate” button on their website. Or they advertise their book with how much “work they put into the book”. Honestly: The reader is interested as much as an ant fart in Africa. Instead of “begging”, solve a problem for the reader. Then he will be happy to give you his money and also thanks you. If you want to become a well-paid freelancer, stop running after the customer – let them run after you.

6. Follow the 1% rule

Get a little better every day than yesterday. Don’t try to grow 10 or 50% every day. Grow 1% a day and you’ll be in the top 1% long term.

7. Consume less, produce more

Our world is 99% consumption. Instead of reading books, write them. Instead of watching videos, produce them. Instead of listening to podacsts, produce them. It’s a brilliant phenomenon: Output fills you more than input.

8. Forget CTRL + C

Many people outsource thinking to others. They listen blindly to gurus or to people like me 🙂 But articles like this are not there for you to press CTRL + C and CTRL + V in your brain, but to think about them and understand the principles behind them. Only then can you create something of your own (and live your own life). As Markus Cerenak explained in his last podcast : Find YOUR marketing.

9. Stop squinting

Don’t keep an eye on the competition. Forget competitive analysis. Do your thing. Take care. Make it constant. While others admire the neighbor’s grass, you can write an entire book.

10. Don’t build a blog, build an audience

What matters is the people, not the clicks. For Google Analytics reports, don’t lose sight of what matters: a relationship with the reader. As the name suggests: ANALytics are often for the A $%!

11. Read 10 good books 10 times

Not 100 bad books once. Here is my list of writing guides that I can recommend. And from life guides that I can recommend.

12. Away from the trend of values

The media and your fellow human beings want to constantly tell you what is right, what is important and what is virtuous.
The new vegan is sacred. Bio is the new mother Teresa. Lumbersexuals are the new men.
Decide for yourself what is important to you. And then stand by it – no matter what is trendy right now.

13. Don’t be cheap

The main reason why bloggers make little money? They are cheap. They sell 1.99 euro e-books and compete on the mass market. They make one on Aldi – bulk goods at a dumping price. But this only works with a certain size. Better do it like saffron. Doesn’t know a sow, but the company has sales of $ 17 billion in engines. Be a specialist – and therefore valuable.

14. Master the principle, not the tactic

Forget about Facebook tricks and marketing tactics – learn the principle behind it. Then you can implement any tactic in the world. Tactics come and go, principles remain forever.

15. Only results count

At work and when blogging, it doesn’t matter how much time you put into it, but what comes out in the end. Rich people can always be paid for results. Poor people for their time.

16. Get rid of chains

If you have a loan on your cheek, you cannot quit your job. If you are in debt, you have to work overtime. If you are incompetent, you will be the first to be fired. All signs of dependency. Avoid dependency like the plague. Be financially independent, then no sow can tell you what to do. Stay away from excessive consumption and credit. Educate yourself and be so valuable that your boss is more likely to be fired than you are. Freedom from financial worries gives you time to write .

17. Focus on your $ (& ice

Of course it’s called a circle. Focus on your sphere of influence. What you can control. Stop complaining about politics, the weather, and the economy. Take care of your fitness, your book and your readers. Everything else is wasted energy.

18. Create your own platform, then you don’t need the others

A lot of bloggers are dependent on Facebook. Or Instagram. Or Youtube. Or Google.
But these are all external platforms that can disappear at any time. Create your own platform so you don’t have to worry about a Google update. Build your email list. Nobody can take this away from you.

19. Respect your readers’ time

Come to .

20. Don’t be a one night stand

Build a long-term relationship with your readers. Be ready to blog for many years. Don’t forget: Most masters did not produce their great works until after around 10 years of practice.

21. No sow needs information

Naked information is boring – and is not implemented. It is not important what you say to your reader, but how your reader feels. Only when he feels your message will he actually implement it. Emotions paired with information are the key – and not operating instructions for microwaves.

22. Lock out customers

You don’t have to accept every customer. If it doesn’t suit you, don’t let it buy you. Annoying customers are worse than a wasp nest in their pants.

23. Read this list 10 times and think about how you can implement it

Think of points 8 and 14.

24. Do one by one

The main reason why many bloggers (and artists at all) can’t bake anything is trying to do everything at once. Too many construction sites, too much juggling, too much hacking.

Decide what’s important.

Do it.

Success can be so easy.

Write great, be great,


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